New Premium Cosmetics and Personal Care Product Lines

BetterWay Nutrition Announces New Premium Cosmetics and Personal Care Product Lines

November 10, 2008 – Philadelphia, PA

As part of an its quest to provide a broad selection of high-quality products, BetterWay Nutrition today announces its product line expansion with the addition of fine, designer cosmetics and personal care products. Adding to their catalog of over 40,000 products, this addition brings the product catalog to a massive 61,000 items. BetterWay signals its move into this marketplace by representing over 400 new high-end designer labels.

Dean Johnston, BetterWay’s Founder & CEO, says “It is part of our basic philosophy to provide high-quality products to the knowledgeable consumer. Expanding our product offerings is a natural extension of that philosophy and part of what we strive to do every day. We saw a perfect fit between these product lines and our core principles. These brands are simply the best in their business and we can offer them to our customers at competitive prices.”

Mr. Johnston goes on to say “Because of our excellent relationships with the suppliers, we can provide those great prices and offer absolutely free shipping on every order. Plus, we’re matching our outstanding customer service, high fulfillment rate with fast shipping times. There simply is no better way to buy cosmetics and personal care products online.”

The new cosmetics catalog contains over 10,000 items including foundation, blush, lipstick, lip gloss, nail polish and many other product types. Among the 350 fine quality brands are L’Oreal, Chanel, Stila, L’Occitane and many others.

Under the Personal Care lines, BetterWay has added over 8,000 new products. New offerings are available in the shampoo, conditioner, cleansers, toners, body wash, shaving accessories and numerous other product types. Aveda, Bumble and Bumble, Clinique and more than 150 other designer labels have been added to the product selection.

Mr. Johnston adds “We’re offering the broadest line of products in these new categories. We’re very excited about the new products and the brands we’re able to represent. We’re committed to bring our customers what they want and believe this is a major step in that direction.”

About BetterWay Nutrition:
BetterWay Nutrition is a major internet retailer that began business in July of 2000. Our core corporate philosophy is to provide high-quality products to the knowledgeable consumer at great prices. We back up this philosophy with a no-questions asked 100% satisfaction guarantee and excellent customer care.

For more information contact:
PR Department
BetterWay Nutrition
267-761-9409
http://BetterWayNutrition.com